We’re spending a lot of time and money on the COVID protocol. First and foremost, we had to build a COVID protocol that would follow the strict orders of the state and county, and then add even more to make sure the artists and the audience, both felt safe and comfortable attending. We got a preview of the issues we’ll be dealing with - mainly the safety of the audience and the artists coming to perform - because, as we’re hearing from every health organization, we’re not out of this yet, so we have to be careful as we see the light at the end of the tunnel. What did you take away from the limited capacity audience at Vax Live? He shares that experience and his plans going forward. Sykes, who has worked at iHeartRadio for a decade and who also chairs the Rock and Roll Hall of Fame, recently saw that firsthand as executive producer of Global Citizen’s Vax Live show, held at L.A.’s SoFi Stadium. A crowd serves several purposes, not the least of which is conveying a sense of normalcy, but just as important for those in the room, the artists performing can draw energy from the people, which always makes for a better show.
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